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Focus

Web Design | Portfolio Design

A minimalist photography portfolio website showcasing artistic vision and connecting with potential clients.

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Overview | Cultivating digital growth

The website offers unique features like plant care tips and detailed information on each plant's needs, setting it apart from competitors. The design process incorporated brand identity, user research, and competitive analysis to create a fresh, user-centric experience.

From platforms to pixels

Challenges included navigating e-commerce platforms and implementing responsive design. The project utilized Figma for design, Adobe Creative Suite for visuals, and Shopify for development, resulting in an aesthetically pleasing and accessible website that adheres to WCAG guidelines.

Empathy and user research | User-centric approach

The research focused on young adults seeking to enhance their spaces with plants. Interviews with previous clients revealed specific needs, informing our design decisions to create a tailored, user-friendly experience that addresses their plant-care concerns.

Define - Problem statement

Identifying the need for an intuitive e-commerce platform that not only sells plants but educates users on plant care. The challenge: creating a seamless shopping experience while providing valuable, easily accessible information for plant enthusiasts.

Ideation and concept development - Brainstorming solutions

The ideation focused on integrating e-commerce functionality with educational content. Developed concepts for interactive plant care guides, personalized plant recommendations based on user needs, and an intuitive filtering system for effortless plant selection.

Prototyping - Initial wireframes and user flow

Created low-fidelity wireframes in Figma to map out the user journey, focusing on seamless navigation between product pages, plant care information, and checkout process. This helped visualize the site structure and core functionalities.

High-fidelity prototype

Building on the wireframes, developed a high-fidelity prototype incorporating the brand's visual identity. This allowed to test the user interface, refine interactions, and ensure a cohesive design aligned with WCAG accessibility guidelines.

Testing and Validation - User testing and refinement

Conducted usability tests with target users, focusing on the shopping experience and plant care information accessibility. Feedback helped refine the filtering system, improve product descriptions, and enhance the overall user journey through iterative improvements.

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Website design | Ecommerce Website

F&A

Role

UX/UI Designer | Web Designer

Date

2022 - 2023

Services

Web design | UX research | Information architecture

Client

Confidential

Laptop on a table with plants on the side

Overview | Crafting a sweet experience

This project explores the redesign of Como Nube Horneada's e-commerce website, focusing on creating a visually appealing and user-friendly platform for a bakery startup specializing in personalized cakes and cookies.

Highlighting unique selling points

It aimed to showcase products, highlight unique selling points, and streamline the ordering process while maintaining brand identity. Through careful research, competitive analysis, and modern UI design, it created a responsive site that delights users and drives business growth.

Problem definition | Sweetening the digital presence

Como Nube Horneada needed a website redesign that would effectively showcase their unique bakery offerings, streamline the ordering process, and enhance brand visibility while maintaining their established aesthetic and improving overall user experience.

Ideation and concept - Baking up a fresh digital strategy

To address Como Nube Horneada's needs, conducted thorough research, including competitive analysis and client interviews. This informed the approach to create a modern, responsive single-page design that aligns with the brand identity.

Clear menu, smooth ordering

The concept focused on high-quality imagery, intuitive navigation, and clear presentation of menu items and ordering processes. We prioritized accessibility and visual appeal to create an engaging user experience that showcases the bakery's unique offerings.

Prototyping - From sketch to screen

The design process began with initial sketches, followed by detailed UI design in Figma. We created high-fidelity prototypes that incorporated brand aesthetics, ensured responsiveness, and prioritized user-friendly navigation for both mobile and desktop experiences.

Development - Bringing the design to life

While development is currently on hold, the project is slated for implementation using Webflow. This platform choice will allow for efficient deployment of the responsive design, ensuring seamless functionality across devices while maintaining the vibrant visual elements.

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Website design | UX/UI Design

como nube horneada

Role

UX/UI Designer | Web Designer

Date

2024

Services

Web design | Visual strategy | Responsive dev

Client

Confidential

Laptop with cupcakes on a pink background

Overview | Minimalist photography portfolio

Focus is a sleek, minimalist website designed to showcase a photographer's artistic approach and professional work. The project aims to create an intuitive platform for potential clients while serving as an archive for the photographer.

Minimal UI, maximum impact

The design process involved competitive analysis and multiple proposals, emphasizing a clean UI that lets the images speak for themselves. Despite limited user data, the site was tailored to reflect the photographer's unique style and vision.

Research and insights | Designs that click

The project began with a review of exemplary photography portfolios and a competitive analysis. Multiple design approaches were explored to align with the photographer's style while adhering to UX best practices.

Ideation and concept | Capturing simplicity

The concept revolves around a minimalist UI that mirrors the photographer's artistic approach. By stripping away unnecessary elements, it created a canvas where the photography takes center stage, allowing viewers to focus on the visual narrative.

Showcase style, click with ease

Three distinct proposals were developed, each exploring different ways to showcase the photographer's work while maintaining a clean, intuitive interface. This approach ensured a tailored solution that truly reflected the client's unique style and vision.

Prototyping | From pixels to perfection

Transforming initial sketches into interactive prototypes with Figma. This process allowed to refine the minimalist UI, ensuring responsiveness and intuitive navigation while keeping the photographer's work as the focal point throughout the site.

Development | Framing the future

The development is currently on hold, plans are in place to bring Focus to life using either Webflow or Framer. These platforms were chosen to maintain the site's minimalist aesthetic and ensure seamless functionality across devices.

CLOSE

Website design | Portfolio Website

Focus

Role

UX/UI Designer | Web Designer

Date

2024

Services

Portfolio design | UI development | UX research

Client

Confidential

Mockup phone lying on the ground

Overview | Setting the stage

The 56D Ecommerce App project aimed to create a seamless mobile shopping experience for the client's customers. The project involved collaborating closely with stakeholders to align business goals with user needs, ensuring a comprehensive understanding of the market landscape and target audience.

Brainstorm, sprint, repeat

A multi-disciplinary team was assembled to deliver an innovative and user-friendly app. By leveraging Agile methodologies, the team managed to iterate rapidly, adapt to feedback, and prioritize features that aligned with the client's vision

Research & personas | Uncovering insights

Initial research focused on analyzing the client's sales data and marketing insights to understand the target audience's needs and pain points. User personas were created to guide the design process, ensuring all key decisions were aligned with real user behavior and preferences.

Outmaneuvering rivals with data and design

In addition, competitive analysis was conducted to benchmark industry standards and identify unique selling points. This comprehensive research laid the foundation for a design that was both differentiated and attuned to user needs, driving engagement and satisfaction.

Ideation station | Design exploration & prototyping

The ideation process involved sketching new ideas and creating wireframes to explore different approaches. Prototyping was used to refine the user experience and gather feedback.

UI/UX Design Principles | Crafting the experience

The core design principles emphasized a data-driven, user-centric approach. The design of the main screens prioritized a consistent and accessible experience across both Android and iOS platforms, ensuring a smooth transition for users switching between devices.

The art of making 56D easy on the eyes

Special attention was given to visual hierarchy, typography, and color contrast to enhance usability and meet accessibility standards. The UI components were crafted to promote intuitive navigation, reduce cognitive load, and encourage longer browsing sessions.

Development & implementation | Bringing it to life

Integrating the Shopify API presented technical challenges, which were overcome through close collaboration between the design and development teams. Unique solutions, such as an infinite product carousel, were implemented to create a more engaging and dynamic shopping experience.

From glitches to greatness

Rigorous testing and iteration were employed to optimize performance and ensure compatibility across different devices. This phase also included the development of custom features, such as a real-time inventory tracker, which provided users with a seamless and up-to-date browsing experience.

Testing & iteration | Continuously improving

Extensive testing, including A/B testing and user feedback, led to significant design changes, such as refinements to the navigation bar. The iterative process ensured a seamless and intuitive user experience.

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App design | UX/UI Design

56D

Role

App Designer | UX/UI Designer

Date

2024

Services

App design | UI development | UX research

Client

Confidential

Stacked phones on a black background

Overview | User-centric innovation

Developed using Design Thinking and user-centered design methodologies, Renueva Pro ensures a seamless user experience. Extensive research, including competitive analysis and thesis-backed insights, informed the app's development.

Design methodology and user experience

Notable features include a materials quantification tool, supplier contacts, and detailed case studies, all presented through an accessible and visually appealing UI.

Objectives | Simplify home construction

Its objectives are to simplify home construction by helping users quantify materials, estimate costs, contact suppliers, and find inspiration. Its user-friendly interface, developed with extensive research and Design Thinking methodologies, ensures an efficient and intuitive experience.

Empathy and research | Research-based design

Grounded in empathy and comprehensive user research, Renueva Pro addresses the needs of both novice homebuilders and professionals. The meticulous approach ensures the app is user-friendly and highly functional.

Design process | User-centered design approach

Renueva Pro's design process began with an in-depth research phase, incorporating a thesis project and competitive analysis to pinpoint user needs and optimal functionality approaches.

Cross-platform development

Employing user-centered design methodologies, I developed an intuitive, user-friendly interface. This process involved prototyping in Figma and utilizing Material Design principles to ensure seamless development in Kotlin/Compose and iOS environments.

Ideation and concept | Integrated feature ideation

During the ideation phase of Renueva Pro, it was concentrated on integrating key functions: quantifying building materials, estimating costs, and facilitating supplier connections. Concepts underwent refinement based on user feedback and iterative prototyping to achieve seamless integration and usability.

Prototyping | Refined interface testing

Renueva Pro's prototyping phase featured iterative development in Figma, emphasizing refinement of user interfaces and functionality testing. This approach guaranteed smooth navigation and seamless integration of features such as material quantification and supplier interaction.

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App Design | Product Design

Renueva Pro

Role

App Designer | UX/UI Designer

Date

2022 - 2023

Services

App Design | UX research | UI development

Client

NA

Hand holding phone at a construction site

Overview | Wedding coordination simplified

Together is a cutting-edge app crafted to streamline the wedding planning journey. Tailored for engaged couples and wedding planners alike, it offers a seamless experience through an intuitive interface and comprehensive features.

Seamless coordination made simple

From managing guest lists to coordinating vendors, Together centralizes all wedding tasks for efficient organization and coordination.

Empathy and user research | Empathetic design insights

Extensive user research informed Together's development, addressing needs for intuitive design, customization, and seamless collaboration tools for engaged couples and wedding planners.

Define | Focus on user needs

During the Define stage of the Design Thinking process for Together, I meticulously uncovered essential needs and challenges of engaged couples and wedding planners. Extensive user research and empathy mapping guided the project to prioritize intuitive navigation, comprehensive guest and vendor management tools.

Design process | Ideation to implementation

Ideation for Together explored creative directions based on user insights and market analysis. Brainstorming concepts for intuitive guest management, vendor communication, and personalized timelines, prioritizing user-centric features to enhance wedding planning.

From concept to cohesion

Concept Development involved iterative prototyping and user feedback. Refining ideas into practical solutions like budget trackers, mood boards, and RSVP management, balancing aesthetics and functionality for a cohesive, empowering app design.

Ideation and concept | Refining through interaction

Together's prototyping transformed concepts into interactive wireframes, refining features through iterative testing. Optimized user flows, integrated responsive design, and enhanced aesthetics, creating a polished app that simplifies wedding planning and offers a delightful user experience.

Testing and validation | Testing for user success

The project underwent usability testing, refining features through user feedback. Simulated real-world scenarios, adjusted functionalities, and addressed usability issues, ensuring a reliable, user-friendly tool that empowers efficient wedding planning.

CLOSE

App Design | Product Design

Together

Role

App Designer | UX/UI Designer

Date

2022 - 2023

Services

App Design | UX research | UI development

Client

NA

Phone with napkins and wedding venue background
Made in Webflow